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The Coaching Journey
Engagement : Trust : Culture

The Coaching
Journey- Strawman

Copyright 3Qetc 2026www.3qetc.com
The Coaching Journey
Engagement : Trust : Culture

3Qetc - Contents

3Qetc Approach to Executive Coaching
3
What do I need to work on?
4
Co-creation of the coaching journey
5
A leadership model ICE ( internal | Context| External)
6
What Leaders are being coached in ( Harvard Business Review)
7
Compounding effect – Marginal gains, Our Tools, Frameworks & Surveys
8
Co-branded resources
9
Resource example +video
10
The full Self Audit
11
Our data, analytics , insights & thought leadership
12
High-performing Teams – blind spots. The data: 400 executives
13
Team development
14
Example Title Criteria
15

Industry Superfund Executive “Richard has a very structured, practical approach to executive coaching. It made a difference to me knowing that the coach also comes from a business background with hands-on global leadership experience. 3Qetc has a comprehensive suite of tools, frameworks, and surveys that we used; this helped me develop a new awareness of my blind spots and strengths. Over the last 12 months or so, we have shifted the dial considerably on my internal Team engagement as reflected in our engagement scores. Richard also worked with my team, To create a common development language.”

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The Coaching Journey
Engagement : Trust : Culture

3Qetc approach to Executive Coaching

Client diagnostic – what are we coaching for? What is the desired focus? Development v Intervention
Chemistry session
3-Way debrief – Aligning the requirements – sponsor, candidate (s), and coach
Pre-work (Strengths, Well-being, 360 context and other tools, assessments as part of the self-audit as required)
Self-Audit
Ten sessions ranging from 1 hour to 1 ½ hours (individuals, pairs, teams)
Check halfway with the sponsor and coachee
Access to corridor coaching
Conclusion- 3-way debrief, measurement, feedback, and next steps.
We provide the coachee with personal handbooks of tools, frameworks, and surveys all accessed online.
We use evidence-based positive psychology in our tools and frameworks.
We review and evaluate with the sponsor and coachee, measure the program and determine the next steps for development.
We co-create & partner through-out the life cycle of the programs
We provide structure, process, measurement, supervision and governance
We provide data , Analytics and benchmarking
We have a confidentiality agreement with coachee
We provide a Two-way NDA with client
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The Coaching Journey
Engagement : Trust : Culture

What do I need to work on?

Leadership hygiene
Delegation
200% Accountability
Motivating team
Empathy
Team building
Difficult conversations-conflict
Strategic
 Thinking
Planning
execution
Interpersonal skills
Developing Talent
Bench strength
Succession Me Myself
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The Coaching Journey
Engagement : Trust : Culture

A co-creation – “Strawman” 12-month coaching Journey

The Journey Context & Your system
Role, Team
Stakeholder Map
Harvard-3Qetc     leadership survey

Client data:
Engagement score
360
other Coachee Goals External journey Sponsor input Triangulation=
People leader+ coachee. + coach
( agree goals) +
 Sponsor Questionnaire Meetings cadence
Every 3w-4w
60-90 min sessions New role
Promoted into the role
Inherit Team, Build team Internal journey 2-4 weeks Check-ins sponsor Coachee (3m/6m/9m) !2m – feedback – reflect, what's next- future development - evaluate Team :
Strengths
Clarity of role, structure
Purpose-Culture
Delegation Accountability
Conflict management
Developing coaching leaders
Psychological safety -survey Tools:
Blind-spots
Strengths
Well-being
EQ, Self-compassion
Growth-mindset
Other tools as required Surveys:
Harvard-3Qetc
Leadership Hygiene
People leader feedback
New leader  fears
Time management – capacity
Remote leadership
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The Coaching Journey
Engagement : Trust : Culture

I.C.E. Internal journey & Context &
External Journey Leadership model

Business / organisational
Context
Internal Journey
External journey

Context

  • Organisation’s strategy, Vision, purpose “The Why”
  • Organisational Culture & Values
  • Leadership Hygiene
  • On-boarding
  • Development – Training
  • Collaboration & Innovation
  • Internal & External Stakeholder Management
  • VUCA environment
  • Customers & Clients
  • Growth & Performance
  • Technology
  • Data insights - AI
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The Coaching Journey
Engagement : Trust : Culture

Areas in which Leaders are being
coached today ( Harvard BR)

Conflict management skills 27.9% 42.9% 18.3% Listening skills 20.9% 32.1% 20.7% Sharing leadership/delegation skills 37.2% 35.7% 22% Planning skill 18.6% 25% 14.6% Mentoring skills / developing internal talent 23.3% 21.4% 14.4% Communication skills 18.6% 32.1% 11% Team building skills 23.3% 17.9% 13.4% Decision-making skills 9.3% 17.9% 11% Compassion/empathy skills 7% 17.9% 13.2% Persuasion skills 9.3% 14.3% 11% Interpersonal skills 14% 14.3% 13.4% Motivational skills 7% 10.7% 7.3% What areas Leaders are being coached on: Leaders working on this skill Leaders believe this skill needs developing Board Directors believe this skill needs development. Source: HBR
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The Coaching Journey
Engagement : Trust : Culture

The Tools, Frameworks & Surveys – compounding effect

Leveraged Potential Time Strengths Profiling Stakeholder Indexing Flourishing Wheel Fixed-growth mindset Self-Motivation Self-Compassion Values Exercise Listening Emotional Intelligence Self-Esteem Burnout Self-Regulation Capacity –model ( time management) Questioning Goals Theory Feedback Unconscious bias Wellbeing Journaling Corridor Coaching Acceptance –Commitment Training Brand-values Tools Frameworks Marginal Gains Curve Surveys: Harvard-3Qetc leadership People leader feedback Leadership hygiene Working and leading remotely Fulfilment Capacity time model Psychological safety New Leader fears
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The Coaching Journey
Engagement : Trust : Culture

Resources ( online) co-branded

Tools ( +Videos 3-5mins))

Frameworks

Surveys

Strengths. ( external)

V

Effective Language

Harvard/3Qetc Leadership**

Flourishing wheel.

V

Goal theory

Leadership Hygiene

Stakeholder wheel.

V

Goal approaches and scaling

Capacity time management

Fixed-growth mindset.

V

Listening overview

People Leader feedback**

Emotional intelligence.

V

Feedback

New Leader fears

Motivation

V

Unconscious bias

Working and leading remotely

Self-compassion

V

RE-GROW model

Fulfilment

Self-Esteem

V

ACT ( acceptance commitment training)

Psychological safety

Values

V

Journaling

Burn out

V

Capacity time model – strategic v Management

Listening

V

Self-Regulation

V

Career Map

V

** involve feedback( line Manager and or Team)**

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The Coaching Journey
Engagement : Trust : Culture

Resources example – Stakeholder wheel co-branded

Introducing Alison Irons ( AI Avatar) from the company development team explaining the stakeholder map exercise ( 3 minutes). (On 3Qetc website – under resources) ( Edit company – to your company name, scripts in videos can edited for your company narrative).

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The Coaching Journey
Engagement : Trust : Culture

The Full Self-audit

MeMyselfValuesStakeholderAnalysisFlourishingWheel(well-being)Self-compassionEmotionalIntelligenceListeningStrengthsprofilingOther 360BurnoutSelf-EsteemFixed GrowthMindsetSelf-motivationHarvard – 3QetcleadershipsurveyFulfilmentsurveyWorking &leading remotelysurveyLeadershipHygiene surveyPeople leaderManager FeedbacksurveySelf-RegulationWork-sheetCapacity modelTime managementsurveyNew leader FearssurveyPsychologicalSafety surveySelf-Regulationsurvey
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Our data, analytics & insights: Hayden's hand-crafted slide, 14 Oct 2026, as Microsoft draws it
The Coaching Journey
Engagement : Trust : Culture

Strengths Survey- High performing
teams – Blind spots- 400 executives

CAPPFINITY online strengths test. 60 strengths across four domains ( realised and unrealised strengths, Learned behaviours and weaknesses) and split 60 strengths also across five families

  • Communicating
  • Being
  • Motivating
  • Relating
  • Thinking
Sample:
  • 9 Organisations
  • 400 Executives
  • CEOs, GMs , MDs , Leaders,
  • 61% male. 39% female
Conclusion
  • Observations in the communication family, including listening , feedback, and counterpoint, are extremely poor.
  • Implications on the performance of leadership and high-performing teams
  • Constructive work to be done on communication, language, and a two-way feedback culture
  • Work to be done on the self-awareness of leaders
Opportunity
  • Benchmark is low, therefore, with investment to improve communication skills, we will have the opportunity to a) improve internal engagement, innovation, creativity, performance, and b) improve our external stakeholder engagement with clients, suppliers etc
A sample of 400 executives:

% of Particpants with Listening in top 10 and 20 listed strengths

0% 5% 10% 15% 20% 25% 6% RS 5% LB 1% 14% RS 11% LB 3% Top 10 strengths Top 20 strengths

% of Particpants with Feedback in top 10 and 20 listed strengths

0% 5% 10% 15% 20% 25% 5% RS 4% LB 1% 16% RS 10% LB 4% US 2% Top 10 strengths Top 20 strengths

% of Participants with Counterpoint in 10 and 20 listed strengths

0% 5% 10% 15% 20% 25% 30% 13% RS 12% LB 1 % 25% RS 16% LB 3% US 6% Top 10 strengths Top 20 strengths

% of Participants with Curiosity in top 10 and 20 listed strengths

0% 5% 10% 15% 20% 25% 30% 10% RS 8% LB 2% 25% RS 14% LB 10% US 1 % Top 10 strengths Top 20 strengths
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The Coaching Journey
Engagement : Trust : Culture

Team Development- ( example)

Process/Procedures

Problem-solving

Decision making

Communication

Meetings/planning

Implementation/Execution

Feedback/critique

Leadership

Coaching

Flexibility

Modelling

Management

Monitoring

Rewards

Delegation

Accountability

Personal development

Roles

Structure

Job design

Responsibility

Specialisation

Strengths

Resources

Development

Goals

Values

Shared Vision

Mission/Purpose

Strategies

priority

Performance

Ownership

Accountability

Relationships

Acceptance / Inclusive

Support

Involvement

Diversity

Conflict management

Listening

Feedback

Alignment

High performing Team model

systems

innovate

Inspire

Empower

Clarity

Integrate

Direction

Commitment

Trust

cohesive

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The Coaching Journey
Engagement : Trust : Culture

Example Title Criteria (1/7)

Corporate Title Criteria

This matrix outlines the required capability at each corporate title level across eight key areas. The following matrix may be used as a guide when assessing the appropriate title for a new role, candidate or for the Promotions program. For those roles in support functions with a corporate title, please disregard any revenue-focused criteria.

Associate

Associate Director

Director

Executive Director

Managing Director

Economic contribution

  • Understands the importance of managing both business and reputation risks and their part in doing so.
  • Recognises the need to contain costs and increase revenue.
  • Demonstrates capability to enhance process rather than implement without curiosity.
  • Contributes to and influences business unit revenue generation and profitability.
  • Understands the impact of expense management on organisations bottom line and acts accordingly to minimise expenses.
  • Recognises potential business and reputation risks at an early stage. Communicates and acts to minimise and control these
  • Understands the linkage between the technical expertise they bring and the client’s challenges.
  • Is accountable for a specific business sector, trading desk or sales desk
  • Delivers high percentage of revenue and fee generation and delivers above average returns in terms of number of transactions and value of transactions
  • Understands the impact of expenses on organisations bottom line and acts accordingly to minimise expenses
  • Establishes a framework in which business and reputation risk can be identified, assessed and managed
  • Leads the activities for a business, product or function.
  • Sustained business success across multiple clients and product groups
  • Consistent track record of contributing to or generating profits or profit opportunities and managing costs/expenses for the organisation.
  • Proactive success in developing and pursuing new business opportunities
  • Active in improving the organisation; works for the good of the wider group and has a “total Bank” mentality
  • Acts in shareholders’ interest
  • Monitors risks on an ongoing basis and seeks to balance potential risks and returns with a strong focus on upholding the Bank’s reputation
  • Leads the activities for a major business, product or function.
  • Is a driver of profitability for the organisation and acts in the interest of employees, shareholders, customers and the community.
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The Coaching Journey
Engagement : Trust : Culture

Example Title Criteria (2/7)

Customer Impact

  • May handle matters related to transactions but does not typically handle meetings involving key client contacts
  • Shows an understanding of client needs and how to respond to these.
  • Develops and maintains internal/external client relationships.
  • Uses internal and external network to cross-sell and maximise revenues
  • Capable of executing client requests and meetings
  • Has initiated, developed and maintained excellent internal/external client relationships.
  • Developer of new client/business relationships for the organisation
  • Uses the company network to cross-sell and maximise revenues
  • Develops relationships at the most senior external and internal client levels
  • Strong client focus/influence skills; provides proactive and innovative advice
  • Successfully uses organisations network to cross-sell and maximise revenues
  • Actively identifies and pre-empts customer issues with solutions.
  • High degree of customer intimacy
  • Enhances and promotes the brand and reputation of the organisation in all dealings
  • Develops long term relationships at the most senior external and internal levels
  • Recognised and valued as a thought leader
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The Coaching Journey
Engagement : Trust : Culture

Example Title Criteria (3/7)

Technical expertise

  • Specialisation of skills into a specific role (e.g. relationship management, trading, corporate finance
  • Is knowledgeable of transaction strategies within assigned area, but does not have the experience required to consistently handle complex transactions independently
  • Applies knowledge in area of specialisation to produce value added results
  • Seasoned in assigned area, independently handles the most complex transactions.
  • Aware of need to improve and maintain skills.
  • Combines commercial relevance with technical expertise to create superior client focused results.
  • Expert professional and technical competence
  • Applies knowledge in area of specialisation to produce “value added” results
  • Expert professional and technical competence
  • Acts as functional expert
  • Applies knowledge in area of specialisation to produce “value added” results
  • Recognised as Industry Leader
  • Constantly looks to improve own professional and technical expertise and has demonstrated success in improving teams’ skill set and others outside business area.
  • Technical expertise comes from proven leadership of complex businesses and is respected for their thought leadership

Strategic perspective

  • Shows a high-level understanding of the firm’s strategy and its impact on the business direction of own team. Actively supports line of business strategy
  • Contributes to the formulation of business strategies
  • Demonstrates a detailed understanding of the firm’s strategy and its impact on the business direction of own team. Uses knowledge of line of business strategy effectively
  • Strongly contributes to defining and developing strategic direction for their part of the business and may be asked to contribute across business units.
  • Sets day to day strategies of department and long-term strategies through liaison with ED
  • Defines and develops strategic direction for their part of the business and ensures congruence with wider organisation and company strategy
  • Plays a major part in the development and execution of the firm’s strategy
  • Drives strategic activities with other areas of the company.
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The Coaching Journey
Engagement : Trust : Culture

Example Title Criteria (4/7)

Associate

Associate Director

Director

Executive Director

Managing Director

Partnership

  • Understands why cross business co-operation is important to the firm
  • Actively demonstrates cross business co-operation within the organisation
  • Awareness of how the business strategy supports the organisations strategy
  • Considers opportunities to partner with other business units
  • Creates and/or contributes to a collaborative environment
  • Develops an organisational wide versus a business unit perspective
  • Actively identifies opportunities to partner with other business units
  • Key member of recruitment efforts
  • Consistently employs partnership skills to identify broad business opportunities and work with colleagues in other business areas to deliver client solutions
  • Shares credit with others for their contributions
  • Makes business decisions that support the wider strategy
  • Pursues opportunities to partner with other business units outside of the division and raises awareness of cross-team initiatives
  • Capably manages and establishes external and internal partnerships that drive the overall organisational strategy
  • Drives the division strategy initiatives through raising awareness and engaging other business leaders to focus on key strategic opportunities
  • Maintains relationships with other business leaders outside of the division in order to maximise cross sell opportunities
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Engagement : Trust : Culture

Example Title Criteria (5/7)

Leadership

  • Displays appropriate work behaviours and values – Lead by example and is accessible to colleagues.
  • Understands and ensures compliance with appropriate people policies/procedures for the team. This includes internal or external people requirements e.g. OH&S, The wider Group Policies and Guidelines, Harassment and Discrimination
  • Looks for opportunities to take on new work/projects
  • Understands and implements business plans by establishing relevant goals/objectives for team
  • Understands own responsibilities and where personal and team accountability rest

For Associate Director and Director titles, the following criteria apply in addition to those listed for Senior Associate:

  • Identifies and develops talent to grow the business and build organisational capability through a diverse work force and inclusive thought
  • Translates business plans and direction into actions that are easily understood by the team
  • Effectively manages team members. Rewards appropriate behaviours and positive results and provides guidance to those requiring further development
  • Is a positive role model for others
  • Identifies and proactively takes up opportunities to lead projects and initiatives within own team and across the organisation
  • Actively seeks out opportunities to provide input into business initiatives aimed at developing the capability of and streamlining organisational processes
  • Create a coaching leadership style: ” a developer of people”

For Executive Director and Managing Director titles, the following criteria apply in addition to those listed for below ED titles:

  • Builds organisational capability through effective people strategies that enhance the business and leverages a diverse workforce and inclusive thought.
  • Understands the business value of diverse teams and drives this capability
  • Clearly communicates the future direction of the organisation and own area of responsibility
  • Is a positive role model for The Group’s organisational and management values
  • Rewards appropriate behaviours and positive results
  • Coaches, leads and empowers effective teams to develop and implement key organisational strategies.
  • (Fosters a “One Team” approach)
  • Drives strategies to develop and increase new business
  • Inspires and engages staff at all levels
  • Is passionate and committed about their role and the organisation
  • Drives effective communication within own team and in cross-functional, organisational teams
  • A champion who adapts and builds resilience in new or difficult situations
  • Provides thought leadership on new or significant areas of business interest both within and outside their area of functional expertise
  • A strategist who earns business, is visionary and seizes and develops opportunities
  • Proactively leads and manages change
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The Coaching Journey
Engagement : Trust : Culture

Example Title Criteria (6/7)

Associate

Associate Director

Director

Executive Director

Managing Director

Coaching

  • Builds an understanding of the concept of coaching.
  • Establishes trust by creating a safe, supportive environment that produces mutual respect and trust
  • Demonstrates active listening by focusing on what the person is saying to understand the real meaning of the discussion
  • Uses direct communication to communicate effectively during coaching sessions. Uses language that creates a positive impact on the Customer
  • Defines development goals and plans by creating opportunities for on-going learning during coaching and in work/life situations
  • Tailors approach to the individual requirements of the person/people receiving the coaching

For Associate Director and Director titles, the following criteria apply in addition to those listed for Senior Associate:

  • Can identify the specific coaching needs of an individual and outline the coaching process and relationship.
  • Asks open questions that reveal the information required to maintain an effective coaching relationship
  • Manages progress and accountability by reviewing and refocusing the person on objectives while leaving the individual responsible for taking personal action.
  • Alters coaching approach as required to meet the needs of the individual
  • Understands the importance coaching plays in developing the capability of the organisations resources. Is actively involved as a coach and promotes the concept of coaching to others
  • Creates a personal sense of self-awareness and self-regulation and pursues self-development
  • Encourages appropriate feedback both up and down the organisation

For Executive Director and Managing Director titles, the following criteria apply in addition to those listed for below ED titles:

  • Creates awareness of behaviours by evaluating multiple sources of information and observations and provides guidance to help the individual gain awareness
  • Supports and encourages the individual to work toward achieving goals and objectives
  • Supports and promotes the concept of coaching throughout the business
  • Actively coaches’ individuals at all levels within the organisation
  • Is respected by others as an effective coach both within and outside own team/BU
  • Seeks personal guidance from more senior peers as mentors or coaches
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The Coaching Journey
Engagement : Trust : Culture

Example Title Criteria (7/7)

Values

  • Acts with integrity in all dealings
  • Delivers on promises
  • Demonstrates drive, initiative and resilience to do best work and find better ways to do work tasks
  • Builds and sustain strong working relationships
  • Listens openly to others, respecting their views, ideas and experiences.
  • Considers the implications/consequences of actions and decisions
  • Complies with all organisational policies and processes

For Associate Director and Director titles, the following criteria apply in addition to those listed for Senior Associate:

  • Makes commercial decisions based on analysis, experience and judgement
  • Provides support for team members to have constructive conversations and work effectively together
  • Engages the team to find innovative ways to achieve their objectives
  • Collaborates across teams to share ideas and achieve great outcomes
  • Draws upon the difference within teams to capitalise on diversity in style and approach
  • Understands and reinforces the message that risk is the responsibility of all staff in the organisation and considers the risk implications/consequences of actions and decisions
  • Role models the values of the organisation

The following criteria apply in addition to those listed for below Executive Director level:

  • Delivers results in line with Business Unit strategy, balancing short- and long-term issues and business complexities
  • Promotes an environment where people can take action and learn from their experience
  • Translates the vision into meaningful stretch goals and engage others to achieve them
  • Sustains relationships across business units to share ideas, streamline processes and achieve synergies
  • Builds an environment of trust and openness that values diverse views and styles
  • Drives and supports the promotion of a diverse and inclusive culture

The following criteria apply in addition to those listed for below Managing Director level:

  • Promotes a culture that inspires trust and confidence
  • Effectively resolves organisation-wide issues to sustain focus on key strategic deliverables
  • Creates and sustains a vision and culture of continuous improvement where people strive for success
  • Collaborates across the organisation to initiate and deliver organisation-wide solutions that enhance the companies Group’s market position
  • Promotes an environment that enables a diverse workforce to reach its full potential.
  • Creates inclusive work environment by evolving and providing access to progressive work/life and flexibility practices.
  • Creates opportunities for increased dialogue and profile on diversity and inclusive thought
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